Our Process 

process circles

reTHINKit Media partners with companies to identify and architect their most compelling story; produce content in a variety of formats to support that narrative; and to amplify that story and content so it reaches the right audiences through strategic PR, media relations and/or social media. It also produces independent and third-party film projects such as The Chasing Grace Project.

Our process includes an in-depth audit of your story, including a 1.5 day workshop or series of phone or video interviews with key stakeholders to rethink and surface your most compelling narrative and communications strategy. Once we’ve identified your story and key messages, we can work with you on a variety of fronts to accomplish your goals. Please scroll down for details.

Communications Strategy & Counsel

  • Public Relations

    • Message and narrative development

    • Integrated storytelling and campaign development and execution

    • Media, analyst and influencer relations

    • Social media strategy, campaign development and execution

  • Crisis communications and issues management

  • Developer engagement/communications

  • Thought leadership

    • Speaking programs

    • Blogging/publishing programs

    • Awards programs

    • Rapid response programs



Content Strategy and Production


  • Writing: blogs, bylines, news release, social media posts, tutorials/courses

  • Photography

  • Sound Design

  • Film/Video Production

    • Story concept development and creative direction and strategy

    • Scriptwriting

    • Preproduction and casting

    • On set production: filming, directing, lighting, audio.

    • Editing, music supervision, audio mixing

    • Custom animation and motion graphics